LocalFever

Challenges

• Outdated UI & Branding: The previous website lacked a modern identity and didn’t effectively communicate LocalFever’s robust feature set to service professionals.

• Poor UX Flow: The legacy navigation system was cluttered and non-directional, leading to confusion and poor user engagement.

• Broken Mobile Experience: The frontend wasn’t mobile-optimized, resulting in distorted layouts, unclickable buttons, and high bounce rates.

• Complex Business Logic: Features like CRM, mini-site generation, analytics, and dynamic pricing plans were fragmented and lacked system integration.

• Scalability Concerns: The old architecture had no clear modular structure and couldn’t support future growth, user load, or customization.

Our Approach

1. Product Deep-Dive & Technical Discovery: We ran a full-stack audit and held in-depth strategy calls to map every feature, from invoicing workflows to CRM automation and analytics tracking. This allowed us to blueprint both the UI/UX flow and backend microservices architecture.

2. Modern Tech Stack Implementation:

   • Frontend: React.js with atomic design principles, reusable component system, and animation libraries (Framer Motion) to create a seamless experience.

   • Backend: Node.js with Express.js using a modular monolithic structure, ensuring maintainability and logical service separation.

   • Database Layer: MongoDB with Mongoose ORM for flexibility in managing dynamic user data and form submissions.

   • Authentication: Role-based access control (RBAC), JWT-based secure login sessions, and email verification.

3. Multi-Tenant Infrastructure: Architected the system with multi-tenancy in mind, allowing service professionals to manage their own mini-sites, bios, invoices, and analytics without data collision or latency issues.

4. CRM + Analytics Engine: Engineered a custom CRM and analytics dashboard with smart caching and data visualization using Chart.js. Built custom APIs to track user behavior, referral origins, and campaign performance in real-time.

5. Performance Optimization:

   • Implemented code-splitting, lazy loading, and CDN asset delivery.

   • Setup CI/CD pipelines with GitHub Actions and deployed on Vercel for optimal load time and scalability.

   • Lighthouse performance scores boosted by over 50%.

6. Advanced Form Builder + Bio Link Engine: Developed dynamic request forms using JSON schema builders and built a bio link generator system with customizable layouts, allowing end users to create professional microsites in seconds.

Results

• Complete UI/UX Overhaul: The product now reflects a clean, trustworthy, and conversion-optimized interface with drastically better user flows.

• +35% Signup Conversions: With guided onboarding, clearer CTAs, and faster response times, LocalFever saw a strong boost in monthly new users.

• +60% Mobile Engagement: Optimized mobile responsiveness led to a massive jump in mobile interactions and page time.

• Load Time Reduced by 45%: Thanks to frontend optimization, lazy loading, and CDN integration.

• Scalable Codebase: Future-proof modular architecture now supports team accounts, unlimited client entries, and geo-targeted business features.

Testimonial

"they are amazing! they have done a incredible, incredible job !!"

Video Testimonial : Click here
— Founder, LocalFever

Conclusion

Our collaboration with LocalFever resulted in a complete platform transformation — from both design and engineering standpoints. We engineered a scalable, modular, and user-friendly SaaS ecosystem for local service providers, integrating CRM, invoicing, microsites, and analytics into a single intuitive platform. This case study is a testament to our ability to blend world-class design with high-performance development to build products that users love and businesses can scale.